The world’s internet-using population has crossed a billion, with Asia accounting for 45% of it. There has been a phenomenal 600% growth of internet users in Asia since the year 2000. Asia’s two largest economies, China and India already boast of 500 million internet users, estimated to go up to 1200 million users by 2015. Given the fact that internet penetration in Asia is below 30% at present, this means explosive potential growth in Asia’s emerging markets.
If used well social media can help businesses build essential emotional connections with people, thereby creating a profound impact both on customers and employees. Consumers can become partners, helping to tell the brand story and co-creating products and services that ultimately drive bottom line success. Partners and employees feel empowered, adding to company morale and investment portfolio.
Aakrit provides Social Media Marketing Plan which is important for your company’s overall advertising campaign on web to support your company’s mission…
- Identification of right social network platform
- Updating social networks
- Planning, writing, and publishing blog posts
- Research and planning internal and external content to share
- Curate and share content
- Engaging with your community
- Monitoring brand mentions online
- Developing campaigns, such as promotions and contests
- Community growth
- Strategy management and adjustments
- Analytics Reporting
However, the role of social media in business is influenced by two factors the relevance if information gathered and the control over information disseminated. Tracking monitoring and analyzing this deluge of data generated by social media has become a mammoth task on its own. Organizations are increasingly turning towards social media listening and analytics technologies to help them manage their social presence. As this trend grows, companies who can harness this medium to establish customer connect will be the business leaders of tomorrow.